Survey Report of Ichitan Organic Green Tea

 

   Green tea is made from the leaves from Camellia sinensis that have undergone minimal oxidation during processing. Green tea originated in China, but it has become associated with many cultures throughout Asia (Source1). It has antioxidants and nutrients that have powerful effects on the body, including improved brain function, fat loss, a lower risk of cancer and many other incredible benefits (Source 2). From this point, many green tea drinks were produced. Ichitan Organic Green Tea is one of the most famous green tea drinks in Thailand that was founded by Mr.Tan. For Ichitan Organic Green Tea, We brew the green tea immediately after reaped to maintain its great health benefits and freshness of the taste. We remain only quality green tea; full with anti-oxidant for great health, for you (Source3). 

     To be the number one of Thai green tea drinks, we decide to make this survey to find out about customers’ satisfaction and use it for improving our products and services. For this survey, we collected the data with online questionnaires. Our data got by 15 respondents both male and female and this survey took about 3 days to collect the data.
     According to the survey, most of our customers are female youth who are about 21 years old. There are 62.5 % of customers who drink Ichitan Organic Green Tea because of good taste. About half of customers like original flavor and 56.3 % of them drink Ichitan less than 2 bottles per month. More than three-quarters of customers buy Ichitan from 7 eleven while 12.5 % of them buy Ichitan from super store (e.g. Big C, and Tesco Lotus). About the attitude of customers toward our products and services, Most of customers neither satisfied nor dissatisfied with variety and quality of products while 31.3 % of customer somewhat satisfied with price and taste of products. Over half of customers satisfied with our promotions. We are very sorry to hear that 12.5% of respondents haven't drunk Ichitan Organic Green Tea because of lack of nutrients. They like juice better than Ichitan.
     In conclusion, the result show that we have to improve quality of products and marketing. We should promote the nutrients of green tea more to show our benefits and we should think about launching a new product that combined between green tea and juice to attract more customers. 

(Source1)
(Source 2)
(Source3)
Ichitan Organic Green Tea Survey