Green tea is made from the Camellia sinensis leaves. It
comes from China, but it is booming throughout Asia (Source1). It has a lot of antioxidants
and nutrients that have positive effects on the body, including improved health,
brain function, reduced chance of getting cancer and so on. (Source 2). From
this point, many green tea drinks were produced. Ichitan Organic Green Tea is
one of the most famous green tea drinks in Thailand that was founded by Mr.Tan.
For Ichitan Organic Green Tea, we care about our customers to get the best quality
of green tea drink (Source3).
To be the number
one of Thai green tea drinks, we decide to make this survey to find out about
customers’ satisfaction and use it for improving our products and services. For
this survey, we collected the data with online questionnaires. Our data got by
15 respondents both male and female and this survey took about 3 days to
collect the data.
According to the
survey, most of our customers are female youth who are about 21 years old.
There are 62.5 % of customers who drink Ichitan Organic Green Tea because of
good taste. About half of customers like original flavor and 56.3 % of them
drink Ichitan less than 2 bottles per month. More than three-quarters of
customers buy Ichitan from 7 eleven while 12.5 % of them buy Ichitan from super
store (e.g. Big C, and Tesco Lotus). About the attitude of customers toward our
products and services, Most of customers neither satisfied nor dissatisfied
with variety and quality of products while 31.3 % of customers somewhat
satisfied with price and taste of products. Over half of customers satisfied
with our promotions. We are very sorry to hear that 12.5% of respondents
haven't drunk Ichitan Organic Green Tea because of lack of nutrients. They like
juice better than Ichitan.
In conclusion,
the result shows that we have to improve quality of products and marketing. We
should promote the nutrients of green tea more to show our benefits and we
should think about launching a new product that combined between green tea and
juice to attract more customers.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น